Benefitting from tourism
FOLLOWING TOURISM Ireland's 'Home of Champions' campaign in 2011, Tourism Ireland will undertake another busy promotional programme throughout 2012 to boost the number of golf visitors from the US.
Events like the Irish Open in Portrush will be used as a 'hook' to draw attention to our world-class golf. Tourism Ireland is urging American golf fans to come and attend the Irish Open – and to extend their visit and try out some other courses for themselves, including courses like Co Sligo.
During the two-day show in Orlando, Tourism Ireland hosted a 'Home of Champions' reception, promoting our worldclass golf and celebrating the outstanding success of our golfers.
The informational event was attended by PGA pros and influential golf travel media – providing an excellent opportunity for the Irish golf and tourism operators to network and do business with these influential decisionmakers from around the United States.
